I always try to put myself in the shoes of my audience whenever I am faced with a creative brief. This week I've had to ask myself how I would feel if I were vulnerable and English wasn't my first language, how I would react if I were a busy MP who had just been handed a 90 page white-paper 20 minutes before parliament commenced or unemployed and in a Jobcentre looking for information about government assistance.
For me, good graphic design is about questioning your audiences circumstances and creating a visual solution that responds to their needs specifically. It dictates how information should be ordered on a page and how colour and photography should be used.
